When furniture is brand new to the market it is priced as high as the business owners feel customers will pay. The newer, more unique or innovative design determines this price, not the actual cost of creating it. The price furniture is sold for rarely reflects the actual cost of creating and producing the product. To get the best deals on name brand furniture like Laura Ashly, wait a month or two after it’s been put on the market. Chances are, soon after, you will find it discounted to keep production up, make room for the newer furniture or to get rid of overstock. So your dream set, another person paid $3,000 for and a month later you could pay $1,800.